Why put money in a stock that's not going anywhere The most obvious one would be "because you believe in the company's mission and want to support that mission

Why put money in a stock that's not going anywhere The most obvious one would be "because you believe in the company's mission and want to support that mission." It's just a variation on the reason why people donate to charities, sign up for Kickstarters, buy products from a certain company just to help that company, etc, etc. Not everybody is a profit-maximizing machine in terms of how they live their lives.