> Timeline also makes branded posts (ads) look nearly identical to the actual content we’re on facebook to see, so it follows that they’d be processed similarly

> Timeline also makes branded posts (ads) look nearly identical to the actual content we’re on facebook to see, so it follows that they’d be processed similarly. I'm not sure what the author is referring to, but the ads on the side (regrettably IMO) look nothing like the organic content in the main Timeline columns. There isn't enough space to show more organic content on the side as there is next to the Newsfeed. Why does the OP think that the ads are "nearly identical" to organic content?