The author is pretty clear that their intention is to use this as a simple first step to creating an app without the hassles of bundlers, they don't seem to be

The author is pretty clear that their intention is to use this as a simple first step to creating an app without the hassles of bundlers, they don't seem to be advocating that one would create "medium-large" projects like this. The word "incremental" is mentioned in the first sentence. Nor does their message come across as "why don't people do this" to me. > Until recently though, I wasn’t sure how to make this step feel incremental. Seems like they genuinely just found a neat way to do a thing and wanted to share it.