When people have an emotional fondness for a 'brand', that fondness can blind them to its faults. Cognitive dissonance makes it difficult for people to hold vie

When people have an emotional fondness for a 'brand', that fondness can blind them to its faults. Cognitive dissonance makes it difficult for people to hold views such as "Roman Polanski is both a gross person and a brilliant director" or "Eminem's lyrics were witty, but their cultural influence was unhealthy" and so on. People love Youtube because Youtube had the financial resources to store more video than any other service, and people love videos. Youtube itself is a shitshow, famous for hosting the largest collection of low-quality comments on the planet – and Wojcicki has been okay with that. A better calibre of human being would have fixed Youtube – or resigned trying – years ago (eg: 2015, when Youtube became world's largest and most effective extremist recruitment service). Wojcicki's best asset was perhaps an ability to keep her name out of the tech news cycle, and that's probably because 'Wojcicki' is difficult to spell more than any personal talent. Youtube is great inasmuch as videos are great, but almost any other tech company would have been a better steward of humanity's video archive. So my view is: Fantastic! I will not miss her – in fact I'll ride a wave of endorphins from this news all week.