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A Recipe for Growth: Adding Layers to the Cake

• mindcrime 15y ago
  Now that is good stuff. I mean, it seems obvious in a sense, and arguably it distills down to "grow by offering a continually expanding portfolio of complementary products." But for folks who haven't spent a lot of time thinking about growth strategies, or who have tunnel vision over their current product, this article could be a real eye-opening. At Fogbeam Labs, we use the analogy of an onion, with it's many layers, instead of a cake analogy... but the point is the same. Know exactly what you're doing, and have great focus; but also have a strong awareness of what your complements as a good leading indicator of where you can grow. BTW, on that note... for the hackers in the crowd, who are doing startups but have never cracked open a marketing book or anything "business related," I'd like to offer a suggestion. Pony up the couple of hundred bucks or so that it'll cost, and commit 1 semester to taking a "Marketing 101" class at the local community college. Or at least buy the book and read it. Despite what you might believe, marketing isn't all about hucksterism and selling snake-oil to unsuspecting rubes.