It's not about logic vs. illogic. Logic is important to understand for a technical person- if they do not understand logic, their programs do not work, and thei

It's not about logic vs. illogic. Logic is important to understand for a technical person- if they do not understand logic, their programs do not work, and their bugs cannot be fixed. But normal humans do not respond to logic. Normal humans respond to stories, and this is what tech people are really BAD at. You know who is good at telling stories? The entertainment industry, and politicians. What is a story? A linear sequence of cause and effect, with some kind of overall shape. see this Kurt Vonnegut video where he explains story shapes http://www.youtube.com/watch?v=oP3c1h8v2ZQ http://www.youtube.com/watch?v=oP3c1h8v2ZQ If you can construct a compelling narrative- which is empathetic with the listener enough that you know they will be able to insert themselves into the story, and imagine that they are them main character, then you win- that one battle. If you try to program a person like they are a computer, by simply listing a series of what you feel are logical statements, you will come across as condescending, and self absorbed. You will fail. When you notice that they are not following you, and you interpret this as "Oh they must be missing a library. var TCPIP = import("internets").tcpip;" you just make the problem worse.