Everyone is missing the actual point of the quote. The UK is at the top end in terms of online penetration in grocery and even there it's true that there's "no

Everyone is missing the actual point of the quote. The UK is at the top end in terms of online penetration in grocery and even there it's true that there's "no way to compete with supermarket efficiencies". Grocery retail stores are really efficient logistically. No one in the industry has truly cracked the problem of selling profitably online because of that. It's the same players doing physical stores and online because they're cross-subsidizing.