To be clear, this is all we’re talking about: https://developer.apple.com/documentation/webkit/promoting_apps_with_smart_app_banners https://developer.apple.com

To be clear, this is all we’re talking about: https://developer.apple.com/documentation/webkit/promoting_apps_with_smart_app_banners https://developer.apple.com/documentation/webkit/promoting_a... There is no shouting in these Smart App Banners. The entire user-visible experience is completely controlled by Apple. It is just a passive bar at the top of a webpage that informs the user of the option, which they can dismiss. It isn’t jumping up and down, it isn’t playing loud sound files at the user screaming at them to click it. What really sucks is when websites like New Reddit provide their own custom modal prompts that cover the webpage and push you to the app, and they’re extremely hard to dismiss and oftentimes these half-baked implementations are broken even if you accept their suggestion to open the app. That type of prompt is not relevant to this discussion, at all. They can do that no matter what you think and no matter what Apple implements. The way you have been talking about these things makes me believe you think those prompts were what is under discussion. They’re not. Smart App Banners are not shouting “INSTALL THE APP!” I’m personally surprised that Apple doesn’t offer a setting for Safari to disable Smart App Banners, which would be a simple way to stop annoying the few users who are bothered by them. I see at least one safari extension which claims to do this, but since this passive banner is extremely unobtrusive, why bother? I’m immensely bothered by all sorts of ads and anti-features, but just knowing if there is an app is a legitimately useful thing, so this does not bother me. Even calling it a “prompt” is a stretch since it does not require any action to dismiss. It is a very light “call to action”, of course. If I’m browsing a website I don’t care about and they use this feature, I can ignore it or hide it. It doesn’t get in the way. I'm fairly certain you can even scroll down and the Smart App Banner will automatically scroll off the top of the screen, resizing the website to fill the entire screen.