Rather than a separate PWA "Add to Home" prompt, it would be nice if they added simple PWA support to the App Store directly. Microsoft's app store supports dev

Rather than a separate PWA "Add to Home" prompt, it would be nice if they added simple PWA support to the App Store directly. Microsoft's app store supports developers just dropping a URL to their web app manifest as pretty much the only thing needed to add a listing to the Store. (It also supports providing previous package IDs to migrate older apps to PWAs. Microsoft's Bing crawler will also sometimes pick up web app manifests and add basic listings in the app store when the manifest has enough information to do so.) Android app stores are in various stages of supporting similar things. It would great if Apple similarly supported PWAs as first-class citizens in the App Store. It would also make a lot of sense: it would still favor the App Store as the "primary" or "best" way to install apps, and users would keep a lot of familiar experiences in choosing to "install" apps (much more familiar than Share > Add to Home, as other comments around here point out). Apple can even still try to curate the listings to keep them looking nice and staying informative (and whatever quality insurance checks they like to run). The users don't need to know or care that an "app" in the App Store is a PWA or not. Same with all the normal "Install Our App" and "Find this App in the App Store" links and prompts and modals (and "paywalls") those can/should all be the same experience whether the app itself is powered by Swift (or anything else) or powered by a PWA. Users that install PWAs via an App Store think they are still sommewhat locked into that app store's moat because they still think of that app as originating from that App Store. It's something of a win-win for Apple, I feel. Not as a replacement for a general option like Share > Add to Home, because there will always be PWAs with no interest in submitting things to App Stores (and users will always want nice home screen bookmarks even for non-PWAs), but as a way to unify the install experiences for PWAs that do care about install metrics and app-like branding the best thing Apple could do (both for users and themselves) would likely be to allow developers to just submit their web app manifest URLs as the only "application code" in an App Store listing.