If Reddit is a platform and launchpad to kickstart other communities, doesn't taking the WSB brand for itself really shoot itself in the foot? Won't that scare

If Reddit is a platform and launchpad to kickstart other communities, doesn't taking the WSB brand for itself really shoot itself in the foot? Won't that scare away new communities from forming on their platform? They really should be embracing this guy and encouraging others to create similarly interesting communities.