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> the user experience of PWA is match better than installing apps from the store (with higher install rate than native). People have A/B tested "click this app
by yamtaddle 4y ago
> the user experience of PWA is match better than installing apps from the store (with higher install rate than native).
People have A/B tested "click this app store link to install" and "click this to install this webpage as a web-app" and found the latter gets more installs?
- bobthepanda 4y agoThat’s not really surprising. More clicks = more friction = more people not making it to the end.
- yamtaddle 4y agoIs installing a PWA one tap instead of two (it's two, for iOS native apps), on Android?
- bobthepanda 4y agoTo an appstore link, its at least three on ios Once to get to app store Once to click install A double tap to verify after face/touch/passcode on ios (I use iOS.)
- yamtaddle 4y agoAh, forgot about the double-tap to verify. I'd hope PWAs on Android take at least two actions to install (though perhaps not three). One-tap is how you end up with every user having tons of apps installed they never intended to.