> it's not really about tracking you, it's about tracking the habits of shoppers in aggregate, of which you are a participant. (Yes, having your real address to

> it's not really about tracking you, it's about tracking the habits of shoppers in aggregate, of which you are a participant. (Yes, having your real address to mail flyers is a bonus but not the end goal.) What gives you the confidence to announce this? Do you have inside information?