One effect of standards like these is that they are a higher barrier to entry. In a previous job doing embedded development we had some requests from automotive

One effect of standards like these is that they are a higher barrier to entry. In a previous job doing embedded development we had some requests from automotive manufacturers but didn't apply for the tenders, because that would have required that we redesign our product. Some parts were bought and that wouldn't have been possible, and for others the upfront investment was too much considering the risk.