FWIW I think there are more or less two very distinct experiences/use cycles of YouTube. There is the one where people get to it from outside (mostly Google Sea

FWIW I think there are more or less two very distinct experiences/use cycles of YouTube. There is the one where people get to it from outside (mostly Google Search) and the one where people get to it from within YouTube itself. As someone who falls into the casual Google search category the latter class of serious YouTube user is just alien to me. The 2018 Rewind video was pretty bonkers stupid to me, but, to me, it also looks more or less the same as the 2017 rewind video. How you feel about YouTube is probably a function of how you use it.