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The first time you personally get an effective marketing email it all starts to click - I suspect that you and I have had similar experiences in that we arent r
by burnished 4y ago
The first time you personally get an effective marketing email it all starts to click - I suspect that you and I have had similar experiences in that we arent really the demographic those emails are trying to reach and that we only bought a product as the most expedient way to fill a need. Thus all further communication becomes an irritant.
But for me the aha moment was getting an email from a restaurant supply store where I was genuinely interested in the range of goods they were advertising (hell yes I would like more information on a cotton candy machine!).
The point here being that your own personal interaction with it might not generalize well - it alienates you, but maybe you arent really their customer anyway? Their might well be people that appreciate those emails.
- remram 4y agoI am not saying that no marketing campaign works, I am saying that not all of it is effective, and that companies should be at least interested in finding out whether their own marketing department is helping the business. I don't understand how anyone takes "email click rate is high" as a definite signal that the whole effort is beneficial and worth the money. This is similar to hiring a cloud team and getting reports that "CPU utilization is high" across the VMs. Of course using the cloud makes sense for a variety of companies, but if this is the only metric you use to know whether your cloud team is beneficial to the business, you really have no idea.
- burnished 4y agoAh, I see. I thought you had trouble seeing why some one would do that at all, which is how I previously felt. It really seems like a traditional case of "bit shit at your job huh?". Like, they are trying to do the efficacious thing, just failing.