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'I don't understand how so many companies let their marketing department get away with this.' Probably because their marketing people are highly skilled at mar
by dazc 4y ago
'I don't understand how so many companies let their marketing department get away with this.'
Probably because their marketing people are highly skilled at marketing themselves.
- paulcole 4y agoIt surely couldn't have anything to do with non-marketers overestimating their knowledge of marketing. You wouldn't trust a marketer to give input on the job of computer programming. Why would you trust a programmer to give input on the job of marketing?
- badwolf 4y agoor... because marketing works. Something folks here are rare to ever admit. HN is populated with amazing people who see thru all facades and are completely incapable of ever being a 'victim' of advertising, because we all know better!
- dazc 4y agoIndeed it does, I'm not sure that means we shouldn't criticize some of the most annoying aspects of it though?
- chowells 4y agoMarketing working is exactly what makes it unethical.
- remram 4y agoIt definitely has an impact in general, that doesn't mean that every marketing campaign has a positive impact on their company. Though of course if you only ask the marketing department whether they are efficient, they are going to always say yes.