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There are oodles of data brokers out there: axciom, neustar, etc. Facebook ads would be the quickest way for a small time daycare to target to local shoppers.

• EGreg 4y ago
  We tried it. Just got a lot of spammers calling to offer their own services. Specifically want to target people who bought baby stuff, or went to a pediatrician etc. Considered approaching local paediatricians to cross-promote. The ideal would be if there are public records of births in the local hospitals, do those exist? Then one could look who was born 2 years ago and send a mailer to the address listed (by name) or call the number listed (in some phonebook) for those who opted in. Any baby registries on Amazon or something publicly accessible? I’d appreciate any ideas you all might have. I want something that is legally available. What do these data brokers actually sell?
  • piceas 4y ago
    In Germany Amazon, Rossmann, Hipp, and Budni give out baby boxes each worth maybe 5-20€ of baby stuff in exchange for the birthdate and parental details. Perhaps check their privacy info to find who they share/sell the data with/to.
  • mrguyorama 4y ago
    The reality is, if you have to ask for this info, they won't sell to you. These companies gatekeep the data because making it hard to see just how fucked up things are helps keep calls for regulation down. We are a single small company that delivered our product through emails. Even with just that data set, the amount I can find out about hundreds of thousands of individuals and connect them and essentially analyze the metadata for lots of fun things is absurd. I'm not even looking at google analytics for this kind of stuff.