4 ms·

I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all

I can't believe people are still sending email marketing. I report spam and unsubscribe on literally anything marketing related even from services I use and all my friends do this as well and have for nearly a decade.

celestialcheese 4y ago
When done right, it works. It's the hubspot/marketo approach of slamming inboxes with daily/weekly, non-specific garbage that needs to go. And buying lists or using lists from conferences - fuck that, it's just spam. Following up with someone who explicitly gave you permission to send them emails after signing up for your service is reasonable and expected IMO. It's the only channel that isn't owned by a walled-garden, so investing in it and treating it with respect is essential since it's the only way to communicate to customers and potential-customers without a middle-man extracting rent.
- unpopular42 4y ago
  Except that people don't actually want that, if they did, they would read it. They just got confused by the signup form and accidentally left the checkbox checked
dazc 4y ago
Speaking as someone who often recovers a friend's laptop from near oblivion, you'll be surprised how much some people will click any link that is presented to them.
- ploum 4y ago
  so you mean that marketing mailing is either a nuisance (for tech-savy people) or an abuse (of the others) ?
  - dazc 4y ago
    Indeed
ren_engineer 4y ago
email has the single best ROI of any marketing channel. Even if you don't like it you should be self-aware enough to realize you might not be representative of the general population and act accordingly, especially if you are an entrepreneur
- stonogo 4y ago
  ROI is a dumb metric for a medium which is effectively free. Just another example of ignoring externalities.
- sam0x17 4y ago
  ROI sure, until your domain gets blocked as a spam domain and you hire me to try to fix it
jklinger410 4y ago
Wow man, good for you!
detourdog 4y ago
I have that pathology. Email marketing is the only challenging part of running a mail server.
ryandrake 4y ago
And the gall of them... to call it unsubscribe! As if I ever "subscribed" and now I need to "undo" that action. Nope. I have never in my life signed up for an E-mail list or newsletter, let alone a marketing E-mail list. There is nothing to undo, because I never did anything in the first place. Calling the link "unsubscribe" is an insidious way to blame the spam recipient for the spamming. Your E-mail list is not full of subscribers, it's full of victims.

celestialcheese 4y ago

When done right, it works. It's the hubspot/marketo approach of slamming inboxes with daily/weekly, non-specific garbage that needs to go. And buying lists or using lists from conferences - fuck that, it's just spam. Following up with someone who explicitly gave you permission to send them emails after signing up for your service is reasonable and expected IMO. It's the only channel that isn't owned by a walled-garden, so investing in it and treating it with respect is essential since it's the only way to communicate to customers and potential-customers without a middle-man extracting rent.

unpopular42 4y ago
Except that people don't actually want that, if they did, they would read it. They just got confused by the signup form and accidentally left the checkbox checked

dazc 4y ago

Speaking as someone who often recovers a friend's laptop from near oblivion, you'll be surprised how much some people will click any link that is presented to them.

ploum 4y ago
so you mean that marketing mailing is either a nuisance (for tech-savy people) or an abuse (of the others) ?
- dazc 4y ago
  Indeed

ren_engineer 4y ago

email has the single best ROI of any marketing channel. Even if you don't like it you should be self-aware enough to realize you might not be representative of the general population and act accordingly, especially if you are an entrepreneur

stonogo 4y ago
ROI is a dumb metric for a medium which is effectively free. Just another example of ignoring externalities.
sam0x17 4y ago
ROI sure, until your domain gets blocked as a spam domain and you hire me to try to fix it

jklinger410 4y ago

Wow man, good for you!

detourdog 4y ago

I have that pathology. Email marketing is the only challenging part of running a mail server.

ryandrake 4y ago

And the gall of them... to call it unsubscribe! As if I ever "subscribed" and now I need to "undo" that action. Nope. I have never in my life signed up for an E-mail list or newsletter, let alone a marketing E-mail list. There is nothing to undo, because I never did anything in the first place. Calling the link "unsubscribe" is an insidious way to blame the spam recipient for the spamming. Your E-mail list is not full of subscribers, it's full of victims.