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Interesting that Red Bull didn't respond to his request for sponsorship. He said himself that he doesn't fit the mold (no self promotion, plays piano, no other

Interesting that Red Bull didn't respond to his request for sponsorship. He said himself that he doesn't fit the mold (no self promotion, plays piano, no other extreme sports), but that seems like it might be a great strength, to attract a different audience? An odd introvert looked up to by other odd introverts? Or maybe everything about marketing/advertising will always lean towards catering to extroverts/neurotypical people. (Also unrelated, I wonder if there is a link between less anxiety and getting into an "instinctual" state. Like how he does juggling before a dive)

aliqot 4y ago
Somewhat related, Monster bev has a 'no nerds' policy. Just tongue in cheek I emailed them about sponsorship for an OSS project that was practically built by Monster Ultra Fiesta and the email response spelled it out in no uncertain terms, no nerds.
- abfan1127 4y ago
  this seems like a business opportunity...
  - scottyah 4y ago
    Tons of esports energy drinks for nerds
- teruakohatu 4y ago
  Can you quote the email specifically?
  - cobertos 4y ago
    I would love to see their wording as well.
dokem 4y ago
I think the extreme part is the height. And the impression I get is that we already maxed out the height in the 80s because you can only jump from so high. So the sport is kind of dead. I haven't looked into it at all because, like most people, i just don't find it very interesting.
- imglorp 4y ago
  The scores are computed as degree of difficulty x judge's rating. So the higher up, the more moves can be fit into a ~3s fall. So there's a lot of zero sum thinking there: do you do one medium-hard thing very well, one hard thing mediocre, or three things strung together? That's a little of the appeal for me. Also, I did a little 10m which is just a taste of this.
hummus_bae 4y ago
> but that seems like it might be a great strength, to attract a different audience? No. It's a liability. Brands are about focusing on niche markets with common interests. > Or maybe everything about marketing/advertising will always lean towards catering to extroverts/neurotypical people. No. It's about being able to sell to them and promote to them. Being able to promote what you're selling is a prerequisite to being able to sell it.
- cobertos 4y ago
  > No. It's a liability. Brands are about focusing on niche markets with common interests. A fair assessment. > No. It's about being able to sell to them and promote to them. Being able to promote what you're selling is a prerequisite to being able to sell it. I'm not sure what your "no" is disagreeing with here. Is it that marketing will not have a lean because they will always choose to market toward their audience? I would disagree with that. Marketing/advertisers think in generalizations. The formal processes of audience description and creating example personas are fully based on those generalizations. These methods are extremely helpful, I've done them before myself, and they produce useful methodology and next steps. But these generalizations are built on popular culture, which is dictated by societal normalcy, past media (generational upbringing), etc. Those generalizations always contain normalcy/socially acceptable leanings, which means marketing as structured currently would need to go out of its way to combat this leaning. Which they don't, no one cares, the workers complete the work, get paid, and go home.

aliqot 4y ago

Somewhat related, Monster bev has a 'no nerds' policy. Just tongue in cheek I emailed them about sponsorship for an OSS project that was practically built by Monster Ultra Fiesta and the email response spelled it out in no uncertain terms, no nerds.

abfan1127 4y ago
this seems like a business opportunity...
- scottyah 4y ago
  Tons of esports energy drinks for nerds
teruakohatu 4y ago
Can you quote the email specifically?
- cobertos 4y ago
  I would love to see their wording as well.

dokem 4y ago

I think the extreme part is the height. And the impression I get is that we already maxed out the height in the 80s because you can only jump from so high. So the sport is kind of dead. I haven't looked into it at all because, like most people, i just don't find it very interesting.

imglorp 4y ago
The scores are computed as degree of difficulty x judge's rating. So the higher up, the more moves can be fit into a ~3s fall. So there's a lot of zero sum thinking there: do you do one medium-hard thing very well, one hard thing mediocre, or three things strung together? That's a little of the appeal for me. Also, I did a little 10m which is just a taste of this.

hummus_bae 4y ago

> but that seems like it might be a great strength, to attract a different audience? No. It's a liability. Brands are about focusing on niche markets with common interests. > Or maybe everything about marketing/advertising will always lean towards catering to extroverts/neurotypical people. No. It's about being able to sell to them and promote to them. Being able to promote what you're selling is a prerequisite to being able to sell it.

cobertos 4y ago
> No. It's a liability. Brands are about focusing on niche markets with common interests. A fair assessment. > No. It's about being able to sell to them and promote to them. Being able to promote what you're selling is a prerequisite to being able to sell it. I'm not sure what your "no" is disagreeing with here. Is it that marketing will not have a lean because they will always choose to market toward their audience? I would disagree with that. Marketing/advertisers think in generalizations. The formal processes of audience description and creating example personas are fully based on those generalizations. These methods are extremely helpful, I've done them before myself, and they produce useful methodology and next steps. But these generalizations are built on popular culture, which is dictated by societal normalcy, past media (generational upbringing), etc. Those generalizations always contain normalcy/socially acceptable leanings, which means marketing as structured currently would need to go out of its way to combat this leaning. Which they don't, no one cares, the workers complete the work, get paid, and go home.