Those examples are good. Now that we have people's attention, it's time to go full "PR". > No jargon. No big words. Make it relatable. Don't talk down to them

Those examples are good. Now that we have people's attention, it's time to go full "PR". > No jargon. No big words. Make it relatable. Don't talk down to them but do educate them on the issues, not technology. My take-away: tell stories about people.