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A typical ecommerce business that advertises on Facebook might bring in 30% or more of their new customers through that channel. That's "vital". EVERY direct-t

A typical ecommerce business that advertises on Facebook might bring in 30% or more of their new customers through that channel. That's "vital". EVERY direct-to-consumer ecommerce company buys Facebook and Google ads. Every single one.

toxicFork 4y ago
If you lose the access, does your company die? If not, is not "vital".
- slotrans 4y ago
  Yes. These companies will die without Google and Facebook ads. Not immediately mind you, but after 6-12 months of near-zero new customer acquisition they will be out of business.