I think Hollywood is going to adapt really quickly. Like, really really quickly. They've already been doing so - See how heavily Disney has been putting the "Ma

I think Hollywood is going to adapt really quickly. Like, really really quickly. They've already been doing so - See how heavily Disney has been putting the "Marvel Studios" and "Star Wars" logos on those properties. You can name your Superhero Group "The Avengers" already[1] - It's too generic of a term for trademark protection to go far. However, "Marvel Studios The Avengers" is pretty clearly under Trademark. Likewise if you search for "Pooh" on Disney Plus, the Disney logo is integrated into every title. In five years, every trademark will be a phrase instead of a pair of words; "Totinos pizza rolls" and "Kellog's Pop-tarts" and etc. There are already other Totinos and other Kellogg's[2], but they're pretty clearly in other market segments. "Disney's Mickey Mouse" is the logical next step. Anyone can have their own Mouse named Mickey, but Disney's mark is what will separate out the "real deal", for all the good that will do parents. [1] https://www.imdb.com/title/tt0054518/ https://www.imdb.com/title/tt0054518/ [2] https://www.kelloggsupply.com/ https://www.kelloggsupply.com/