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> I'm not sure if people will be buying smart headsets due to cost of living struggles etc. Apple, especially with the iPhone, has positioned itself as a "luxu
by legostormtroopr 4y ago
> I'm not sure if people will be buying smart headsets due to cost of living struggles etc.
Apple, especially with the iPhone, has positioned itself as a "luxury" technology brand and benefits from exclusivity. I would see the launch of a consumer-friendly well-designed VR/AR headset from Apple with a premium price tag as a boost for them.
What better way to say how well you are doing in the economy than by wearing Apple glasses.
- NoPicklez 4y agoAbsolutely and Apple have always been that way. But with all things, there is a limit. This headset might not be a flagship device but perhaps akin to the AppleTV. I think the whole "Show how well you are doing in the economy" device isn't really what is going to make it popular. You also say "especially with the iPhone" the iPhone hasn't been the most expensive smart phone for quite a long time. Samsung and Apple are neck and neck when it comes to the price of a flagship mobile phone. Despite Apple's marketing.
- rchaud 4y ago> What better way to say how well you are doing in the economy than by wearing Apple glasses. I really don't think it's going to have that effect. iPhones still carry status thanks to the cumulative impact of 15 years of relentless marketing. But they're also extremely personal items that are on you all the time. Glasses are not going to be like that.