What ails Google is its management, starting at the very top. They have created a culture of idiocy that can't be fixed internally. Everyone knows their issues.

What ails Google is its management, starting at the very top. They have created a culture of idiocy that can't be fixed internally. Everyone knows their issues. They just can't fix them. They can't even acquire new companies without killing them anymore. Google's only hope is to find a new leader who can realign their products onto a shared vision that includes basic business realities like giving a flying duck about customers. I don't think they can find that leader, and wouldn't give them the political capital necessary to fix anything if they did. Google has many years of suffering left before the people who matter realize how severe the problem is.