To give you some context: before Zen, their high was 25.3% in the fourth quarter of 2006. This was the year Intel shipped the first Core CPUs and in 2007 AMD sh

To give you some context: before Zen, their high was 25.3% in the fourth quarter of 2006. This was the year Intel shipped the first Core CPUs and in 2007 AMD shipped the K10 architecture. Their pre-Zen low came in at 11.6% in the first quarter of 2016 but even with Zen the turnaround was not immediate as you can see in the 10.6% in Q3 2018. And while their discrete GPU market share is in decline -- and since they bought ATI they never had the lead, indeed it never went above 40% https://overclock3d.net/gfx/articles/2022/11/29160939924l.jpgpg https://overclock3d.net/gfx/articles/2022/11/29160939924l.jp... it seems they still gain significant benefits from having them by selling a lot of APUs, especially in consoles.