This is barely ever the case anymore but the quality can be very high. Especially if the people who are eligible to receive it is restricted. If you take the vi

This is barely ever the case anymore but the quality can be very high. Especially if the people who are eligible to receive it is restricted. If you take the view that the value of standing out and snagging a top student is somewhere in the 6-7 figures, spending $100 a head on swag isn't at all unreasonable - most companies just don't see it that way.