A lot of the discussion in this thread has been about how Privacy Sandbox has been deceptively marketed to users, and I agree that Google's marketing has been d

A lot of the discussion in this thread has been about how Privacy Sandbox has been deceptively marketed to users, and I agree that Google's marketing has been deceptive. However, what I really want to know is, what's in it for app developers? Privacy Sandbox is opt-in, but what advantages do app developers gain by opting in? Will they be ranked more highly in Play Store search results? Why should an app developer totally rewrite their analytics code to use Privacy Sandbox when existing methods of tracking already work, and will continue to do so? Who does Privacy Sandbox benefit? It doesn't benefit users, because it's not mandatory for apps to respect it. It doesn't benefit developers, because it's non-zero work to migrate, and zero benefit (because existing tracking and analytics systems will continue to work). It's doesn't benefit Google, as a whole, because it's one more API that they have to continue to support. What was the point of all this?