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So, is this the return of FLoC[0]? They didn't get buy-in from other browsers, so they are doing it at OS level. Nice /s 0: https://en.m.wikipedia.org/wiki/F
by McDyver 4y ago
So, is this the return of FLoC[0]?
They didn't get buy-in from other browsers, so they are doing it at OS level.
Nice /s
0: https://en.m.wikipedia.org/wiki/Federated_Learning_of_Cohorts https://en.m.wikipedia.org/wiki/Federated_Learning_of_Cohort...
- jacooper 4y agoIts even worse, its not replacing current tracking! > On Android, the Privacy Sandbox tracking is in addition to all the usual individual tracking methods; it's not being pitched as an alternative to anything. The Privacy Sandbox on Android is toothless, and Google has no plans to reduce tracking on Android.
- quanticle 4y agoA lot of the discussion in this thread has been about how Privacy Sandbox has been deceptively marketed to users, and I agree that Google's marketing has been deceptive. However, what I really want to know is, what's in it for app developers? Privacy Sandbox is opt-in, but what advantages do app developers gain by opting in? Will they be ranked more highly in Play Store search results? Why should an app developer totally rewrite their analytics code to use Privacy Sandbox when existing methods of tracking already work, and will continue to do so? Who does Privacy Sandbox benefit? It doesn't benefit users, because it's not mandatory for apps to respect it. It doesn't benefit developers, because it's non-zero work to migrate, and zero benefit (because existing tracking and analytics systems will continue to work). It's doesn't benefit Google, as a whole, because it's one more API that they have to continue to support. What was the point of all this?
- JohnFen 4y agoThe point is to try to get people to consent to giving up privacy. That benefits everyone who is trying to make money by gathering data about users -- which happens to be Google's primary business approach.