As others have stated, it's not a version of Apple's ATT. Not even close. Personally my biggest issue with this is its naming. I think it is a borderline decei

As others have stated, it's not a version of Apple's ATT. Not even close. Personally my biggest issue with this is its naming. I think it is a borderline deceiving name given what it is actually doing. But they chose a good marketing term so other outlets would say exactly what you think Ars should be saying, but they are not falling for it and actually reporting what it is doing. That name will trick users into thinking that Google is actually taking privacy seriously (they are not).