Apple is greedy, as all corporations are. But to me, more so than being defined by greed, I'd just say that the App store has been a badly managed product in ma

Apple is greedy, as all corporations are. But to me, more so than being defined by greed, I'd just say that the App store has been a badly managed product in many ways that hurts Apple's ability to make money. Think about how many Mac Developers have been criticizing many of the policies and features surrounding the App store for their business for years. There's been kerfuffles about lack of update pricing, forced API updates for perfectly working software, bad search functionality, horrendous App approval stories, and many more complaints about features and policies on the App store that causes Apple to make far less money than they should. IMO, the reason for this is that running a marketplace isn't Apple's core competency.