3 ms·

I think there is a slight nuance to what they wrote. They said, "you really should never ever use a company like Facebook as a vital component of your business.

I think there is a slight nuance to what they wrote. They said, "you really should never ever use a company like Facebook as a vital component of your business." It sounds like FB and Amazon, while immensely valuable for you, are not 'vital'.

slotrans 4y ago
A typical ecommerce business that advertises on Facebook might bring in 30% or more of their new customers through that channel. That's "vital". EVERY direct-to-consumer ecommerce company buys Facebook and Google ads. Every single one.
- toxicFork 4y ago
  If you lose the access, does your company die? If not, is not "vital".
  - slotrans 4y ago
    Yes. These companies will die without Google and Facebook ads. Not immediately mind you, but after 6-12 months of near-zero new customer acquisition they will be out of business.