My guess is their organic growth rate wasn't impressive and so this change, which is only changing the name, isn't throwing away the most valuable part of Linod

My guess is their organic growth rate wasn't impressive and so this change, which is only changing the name, isn't throwing away the most valuable part of Linode. The staff, operations routines and their technology are the most valuable parts. Even though they may not be using brand recognition to pitch this to their corporate sales contracts, I have a feeling its going to get mentioned as a counter to any concerns about new or immature offerings.