Lots of stereotypical phrases: "Lead with commitment to a mission", "Embrace agile or lean development", "Winnow the layers of middle management" etc., the sort

Lots of stereotypical phrases: "Lead with commitment to a mission", "Embrace agile or lean development", "Winnow the layers of middle management" etc., the sort of low-risk generalities that are maybe suitable for expertise-lite consultancies but don't really shed new light. What truly "ails" an entity that prints billions? Does it take an insider to figure out? Does it take a technologist? If you go back to startup school and try to map the entity into the Business Model Canvas [0] you immediately spot the obvious peculiarity: the incongruous mix of customers (advertisers versus infrastructure users). What is the value proposition, to whom? All the money and brainpower in the world don't help if you have your moral values messed up. Its a soul thing. [0] https://www.strategyzer.com/canvas https://www.strategyzer.com/canvas