It's hard for me to judge how much of a problem this is, and it's at least to some extent a matter of opinion, but even if it is a problem, the guiding principl

It's hard for me to judge how much of a problem this is, and it's at least to some extent a matter of opinion, but even if it is a problem, the guiding principle for non-extremists is that you resolve problems at the appropriate level. An alarmist campaign and a national initiative isn't the appropriate level for this kind of problem, which can more productively be addressed through the relevant regulatory bodies, consumer groups, etc ... The only reason to start a campaign like this one is to make noise, desperately trying to recruit supporters to far right causes. It's not an honest and genuine attempt to address a real problem, even and especially if you are convinced that this is indeed a problem.