He’s saying, when you’re ready to shut your business down, keep jacking up the prices, and eventually your customers will leave. In that scenario, you don’t nee

He’s saying, when you’re ready to shut your business down, keep jacking up the prices, and eventually your customers will leave. In that scenario, you don’t need to innovate or provide good support. The whole point is soft-kicking your customers to the curb while making some money. Ethical? Probably not.