That's not socialist, that is just consumer protection. Capitalism doesn't just come in one form ('Ayn Rand'-style absolutist capitalism). Individual consumers

That's not socialist, that is just consumer protection. Capitalism doesn't just come in one form ('Ayn Rand'-style absolutist capitalism). Individual consumers don't have the clout to make a dent in their sales. So, you set some rules as a society (such as don't lie in the product description) to ensure that individuals have a recourse when they are scammed.