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Fascinating that Akamai apparently thinks that the brand equity of "Linode" is less than whatever people will impute to some new "Akamai cloud computing" among
by Lazare 4y ago
Fascinating that Akamai apparently thinks that the brand equity of "Linode" is less than whatever people will impute to some new "Akamai cloud computing" among their target customer base. Which is...puzzling!
I can only assume this is an attempt at targeting enterprise; tons of engineers know Linode (and given how long they've been around, there's probably plenty of enterprise CTOs around now with fond memories of the project they spun up in college on Linode), but it wouldn't be my first (or fifth) thought for a large cloud deployment.
I guess Akamai wants to change that, and is happy to just toss the old brand in the dumpster to do it.
I've used Linode a few times over the years for various small projects, and never had anything but positive experiences. I'm not sure I would have had cause to turn to them again, but...there's basically zero chance of me turning to Akamai cloud computing, so for me, I think this is the end of the road with them.
- karmakaze 4y agoI think anyone with the experience of Linode's good points isn't going to forget from a renaming of the service if all else stays the same for them. Having Akamai branding can bring in much more new business that the Linode branding hasn't brought in thus far.
- yarg 4y agoI think that the assumption is more along the lines that the cost of losing the Linode brand is lower than the value that can be built from brand awareness around Akamai. As long as they don't change the nature of the service, they might not be wrong - people are unlikely to switch providers over just a name change, and people looking into Linode probably won't care that it's now called something else. Conversely, lower information decision makers might be drawn into an ecosystem that is advertising a degree of consistency through unified branding.