Data is still the new oil. Sleeping giants Apple and Microsoft have properties with hoards of data and captive users. Apple has somewhat successfully convinced

Data is still the new oil. Sleeping giants Apple and Microsoft have properties with hoards of data and captive users. Apple has somewhat successfully convinced its users that all their data is safe with Apple. Their tactics to lock out data competitors is working which makes theirs more valuable. I think we will see them soon capitalize on this.