> By 2021, Spotify had paid to sign some of the biggest names in podcasting. They also signed exclusive deals with some absolute no-names in podcasting. Michel

> By 2021, Spotify had paid to sign some of the biggest names in podcasting. They also signed exclusive deals with some absolute no-names in podcasting. Michelle Obama and Megan Markel come to mind. Both of these are huge flops. They took some serious gambles there on name recognition with no proven podcasting chops.