The play here was to get a higher %age of listening time in the app spent on free content (ie the long tail of podcasts). Use a few paid big names to create ex

The play here was to get a higher %age of listening time in the app spent on free content (ie the long tail of podcasts). Use a few paid big names to create exclusivity and then funnel listeners to the freebies they don't have to pay for while collecting your monthly subscription.