This is a great idea, it's basically curated prompting / curated interactive storytelling experiences, but the actual execution they demo'd seems really shit?

This is a great idea, it's basically curated prompting / curated interactive storytelling experiences, but the actual execution they demo'd seems really shit? I guess that's because the only way Buzzfeed quizzes are positive ROI is if the quiz-maker can design the quiz in like 3 minutes and publish it. Which isn't meant to be a criticism, just a guess at the actual economics of their content writing costs and returns on quiz content. Or perhaps it's like a hackathon project and just using it to gauge interest before investing more dev time?