3 ms·
idk why anybody thinks tesla is a car brand that's trying to solve climate change when obviously they're trying to be luxury car brand and nothing else.
by greenie_beans 4y ago
idk why anybody thinks tesla is a car brand that's trying to solve climate change when obviously they're trying to be luxury car brand and nothing else.
- nickff 4y agoTesla took the textbook 'disruptive innovation' strategy, of starting with a niche product with performance characteristics very different from the conventional options, and targeted towards a small section of the market, then working towards larger user groups. They started with electric sports cars, and have moved into electric luxury cars, but they're not done yet.