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> First they try to improve profitability by buying Rogan and other podcasters, but that didn't drive enough listening. Spotify is reportedly very happy with R
by Gareth321 4y ago
> First they try to improve profitability by buying Rogan and other podcasters, but that didn't drive enough listening.
Spotify is reportedly very happy with Rogan listeners. It is, reportedly, like a new Taylor Swift album dropping every single episode. Investors are very happy with Spotify's commercial success in the podcast space.
- cheriot 4y ago> “In hindsight, I probably got a little carried away and overinvested relative to the uncertainty we saw shaping up in the market,” Ek said on an earnings call in January Then why is management abandoning that strategy? That's what the entire article is about...
- mardifoufs 4y agoIt might be that they are happy with some podcasts, but only some. Meaning that it was a bad idea to capitalize this much on podcasts when only a few actually turned out to be performing well.
- cheriot 4y agoThe core strategy was spending a lot of money on podcasts exclusive to Spotify. I'm not doubting that some were a success, but they no long want to spend money on exclusive content. That's a huge shift.