As a European consumer of mostly American podcasts I find it very limiting when I hear them say some weird platform I never heard of. I'm mostly on youtube, and

As a European consumer of mostly American podcasts I find it very limiting when I hear them say some weird platform I never heard of. I'm mostly on youtube, and if it's not on youtube I do very little effort to try and find where it is. But regardless if it's youtube or iTunes, people generally don't feel like signing up for a bunch of different services. A lot of podcast owners are very clever these days, the days of 360 deals and naive young artists being exploited by big media are in the past. That's why Spotify only got a licensing deal with Rogan, as an example. Freedom is more and more important for experienced content creators. I want to see content creators use all available platforms. Just like they post to Facebook, Instagram and Twitter at the same time.