> Bing suffers from being so historically unpopular that from a branding perspective it's synonymous with failure. AI integration is exactly the type of featur

> Bing suffers from being so historically unpopular that from a branding perspective it's synonymous with failure. AI integration is exactly the type of feature that could upend that. Google is the lackadaisical incumbent, too afraid of short term ad revenue decline to innovate. They've mastered shoving more ads onto the SERP pages and playing aggravating skip button games on Youtube. They are no less corporate and staid as MS at this point, so if they fall behind I'd have no qualms in dropping them.