4 ms·

It worked for SiriusXM, paying a handful of celebrities big money to stream exclusively on their platform. So replace live radio with radio recording, it should

by shmatt 4y ago

It worked for SiriusXM, paying a handful of celebrities big money to stream exclusively on their platform. So replace live radio with radio recording, it should still work The fact it didn't for Spotify doesn't say anything about the potential of recorded radio making big $$$, it just means they didn't sign the right deals

papito 4y ago
Exactly. I never listen to a podcast because it has a name attached to it. It's incredibly stupid. "Obama!", "Harry and Meghan!". So? Do I learn anything from it? Is it good content? I think these executives seriously overestimate people's desire to listen to rich and successful people drone on about how to live your best life once You Have it All.
- cjrp 4y ago
  I dunno, haven’t people like the Kardashians made plenty of money out of exactly that?
  - papito 4y ago
    I think the audience is different. I would wager that the intersection between people who consume mindless celebrity TV and listen to informative podcasts is almost non-existent.
kiawe_fire 4y ago
I feel like Spotify going after big celebrities like the Obamas is a bit tone deaf specifically with regards to the podcasting audience. At least anecdotally speaking, my experience is the podcasting audience largely seems to seek out fresh and lesser known voices rather than big, established celebrities. If SiriusXM is the audio equivalent of premium TV networks like HBO, which has an audience base interested in following big celebrities (or, at least, did so 5-10 years ago) then podcasts are the audio equivalent of YouTube. That said, it sounds like Spotify kind of threw a variety of deals at the wall to see what stuck. By now, they should have a better idea of what works and what doesn’t, so hopefully they aren’t reigning in all the spending equally, but instead are being smart about it. SiriusXM was either very smart or very lucky in the deals they went after at the time, but Spotify was not so much. So now’s their moment to show what they’ve learned. I still maintain that audio is unique amongst all entertainment avenues in that it does not ask for undivided attention, can be listened to everywhere (work, car, at night in bed while sleeping) and therefore is not subject to as much competition of human needs as video or gaming is. At the same time, the cost of entering the space is so low, I don’t think you can ever really “out own” your competition.

by shmatt 4y ago

papito 4y ago

Exactly. I never listen to a podcast because it has a name attached to it. It's incredibly stupid. "Obama!", "Harry and Meghan!". So? Do I learn anything from it? Is it good content? I think these executives seriously overestimate people's desire to listen to rich and successful people drone on about how to live your best life once You Have it All.

cjrp 4y ago
I dunno, haven’t people like the Kardashians made plenty of money out of exactly that?
- papito 4y ago
  I think the audience is different. I would wager that the intersection between people who consume mindless celebrity TV and listen to informative podcasts is almost non-existent.

kiawe_fire 4y ago

I feel like Spotify going after big celebrities like the Obamas is a bit tone deaf specifically with regards to the podcasting audience. At least anecdotally speaking, my experience is the podcasting audience largely seems to seek out fresh and lesser known voices rather than big, established celebrities. If SiriusXM is the audio equivalent of premium TV networks like HBO, which has an audience base interested in following big celebrities (or, at least, did so 5-10 years ago) then podcasts are the audio equivalent of YouTube. That said, it sounds like Spotify kind of threw a variety of deals at the wall to see what stuck. By now, they should have a better idea of what works and what doesn’t, so hopefully they aren’t reigning in all the spending equally, but instead are being smart about it. SiriusXM was either very smart or very lucky in the deals they went after at the time, but Spotify was not so much. So now’s their moment to show what they’ve learned. I still maintain that audio is unique amongst all entertainment avenues in that it does not ask for undivided attention, can be listened to everywhere (work, car, at night in bed while sleeping) and therefore is not subject to as much competition of human needs as video or gaming is. At the same time, the cost of entering the space is so low, I don’t think you can ever really “out own” your competition.