In what way would they "go big?" They haven't done anything to expand or improve Whole Foods since they bought it, other than integrating Prime which is sort of

In what way would they "go big?" They haven't done anything to expand or improve Whole Foods since they bought it, other than integrating Prime which is sort of a no-brainer. They didn't bring any of their robotics stuff to the last mile nor make any dents in their competitors' customer base.