3 ms·
Your Google Keyword Account Specialist also recommends you buy your own brand keywords.... and those of your competitors. Just to make sure that people spend th
by htrp 4y ago
Your Google Keyword Account Specialist also recommends you buy your own brand keywords.... and those of your competitors. Just to make sure that people spend the 10-15% percent of their budget on this
- SamBam 4y agoRight, but I think that buying an ad for a competitor's product would generally be a fairly low-value opportunity (if you're searching "Rav4" you'd most likely be looking to click on a site related to a Rav4), particularly if ads are clearly demarcated. But, because ads now look organic, there's an increased chance that someone will click on it, so because of that UI change on Google's part, people now have to spend more on ads.
- ghaff 4y agoI'm not sure about the low value. If I'm searching for a Rav4, it probably behooves other makers of small SUV models--or even substitutes like a Suburu Outback--to help plant a seed about the other options out there just in case you're not thinking that way.