Innovation without also seeking to mesh it into a product/market fit is just burning cash. You can innovate, but also need to land it. Also, they might just be

Innovation without also seeking to mesh it into a product/market fit is just burning cash. You can innovate, but also need to land it. Also, they might just be creating a reputation for themselves of killing every new interesting thing that people just aren't as interested in trying their new things. That's a self-own.