With Apple, definitely Apple Watch, they also leaned into Apple specific services with lots of success. Apple TV+ started a little shaky but its growing at a go

With Apple, definitely Apple Watch, they also leaned into Apple specific services with lots of success. Apple TV+ started a little shaky but its growing at a good clip. The new Apple TV's have been pretty successful. Apple also shipped the M series chips, revitalized the Mac line as a result, and been giving proper attention to the iPad, finally. Amazon has been innovating in logistics and Alexa is (was?) a genuine innovation when it came out. I think, ironically, AWS lacks a lot of innovation to pivot to more user friendliness and understand-ability, but its its still growing strong. Google has been more flatfooted by comparison, with more product closures than successful projects, period, let alone hits.